of HCPs USE SOME TYPE OF LOCATION DATA
ARE CONFIDENT WITH THEIR DATA SOURCE
ARE CONCERNED WITH DRIVING NEW ENGAGMENT
ARE REVIEWING THEIR LOCATION MARKETING
FEEL THEY ARE MAXIMIZING SALES ACROSS LOCATIONS
By 2022, location-targeted mobile advertising will top £38.7 billion
Much of this spend still treats all audiences in the same way, regardless of locations, context, device or channel.
The healthcare system in 2021 is facing a serious challenge in responding to the world’s mental health issues, as 32% of consumers surveyed by HRI said they had experienced anxiety or depression as a result of the pandemic.
Telehealth Is Transforming Healthcare
95% of large US employers covering telehealth, up from 56% in 2016, business managers will have a say in how virtual care is employed and how it should be included into the healthcare system.
72% of businesses utilize location data to identify new consumer markets
But on 2% connect their marketing across different locations.
Almost all pharmaceutical and life sciences executives (98%) surveyed said they expect digital investment in clinical trials to increase next year.
On average, 52% of marketing budgets are now going toward Local Based Marketing (LBM) globally. Approximately 72% of respondents stated that their company considers LBM to be “important” or “very important,” highlighting its growing significance in the industry.
Top Healthcare Trends
FourSquare and Advertiser Perceptions conducted the “Location Data in a Marketing Lifecycle” report, and statistics suggest that above all else, marketers are now utilizing location data to identify new consumer markets (73%). In addition, they are leveraging it to measure and quantify their return-on-investment (65%) and offer more personalized customer experiences (65%).
Virtual Care and Remote Medicine
Remote consultations have skyrocketed during the pandemic and was predicted by Forrester to hit one billion by the end of 2020.
By understand how audiences differ in their preferences for treatment, companies can provide a more compelling customer experience.
The Digital HCP
Health Care Professionals (HCP) are adopting digital at a rapid pace. As audience groups vary by location, the types of products and services they demand changes with their location. If your approach does not reflect this change, you are likely to be missing out on sales.
Fairer Healthcare Insurance
Data and AI drives shift to fairer healthcare insurance and coverage.
From deep insights to actionable intelligence, data from multiple patient & HCP will help you rethink your approach and drive growth.
Indoor Location-based Services Market Size To Expand At 43.3% CAGR By 2025
The global indoor location-based services (LBS) market size is anticipated to reach USD 18.74 billion in the year 2025. It is anticipated to register 43.3% CAGR during the forecasted period, 2019 to 2025. This can be attributed to the increasing demand for such services among majority of industrial players for carrying out several marketing and promotional activities across the globe.