72%
of BusinessES USE SOME TYPE OF LOCATION DATA
34%
ARE CONFIDENT WITH THEIR DATA SOURCE
25%
ARE CONCERNED ABOUT DRIVING FOOTFALL IN 2021
99%
ARE REVIEWING THEIR LOCATION MARKETING
3%
FEEL THEY ARE MAXIMIZING SALES ACROSS LOCATIONS
By 2022, location-targeted mobile advertising will top £38.7 billion
Much of this spend still treats all audiences in the same way, regardless of locations, context, device or channel.
At Locationify, we believe in a different approach. Our technology provides clients with real-time marketing for their local products & services, fully customised to specific regions and locations. This enables us to personalise the buying or ordering experience, around the different behaviours and motivations of their local communities. The result is a better brand experience for the customers and a better conversion rate for your business.
Multi-Location Marketing
Connecting Your Network Marketing Is Critical To Growth
Locationify are the market leaders in advising, managing & optimizing marketing across multiple locations
72% of businesses utilize location data to identify new consumer markets
But on 2% connect their marketing across different locations.
On average, 52% of marketing budgets are now going toward Local Based Marketing (LBM) globally. Approximately 72% of respondents stated that their company considers LBM to be “important” or “very important,” highlighting its growing significance in the industry.
Multi-Location First Thinking
FourSquare and Advertiser Perceptions conducted the “Location Data in a Marketing Lifecycle” report, and statistics suggest that above all else, marketers are now utilizing location data to identify new consumer markets (73%). In addition, they are leveraging it to measure and quantify their return-on-investment (65%) and offer more personalized customer experiences (65%).
Where To Start
If you operate across more that 2 business locations, there is a high likelihood that your approach is similar and not fully leveraging the different demands of customers at each location. We help companies quantify missed sales.
Strategy & Planning
Demand varies significantly by location. As audience groups vary, the types of products and services they demand changes with their location. If your approach does not reflect this change, you are likely to be missing out on sales.
Activation
Changing your marketing approach to reflect the benefits of a multi-location first strategy requires independent support. From deep insights to actionable intelligence, we are here to help you rethink your approach and drive growth.
Indoor Location-based Services Market Size To Expand At 43.3% CAGR By 2025
The global indoor location-based services (LBS) market size is anticipated to reach USD 18.74 billion in the year 2025. It is anticipated to register 43.3% CAGR during the forecasted period, 2019 to 2025. This can be attributed to the increasing demand for such services among majority of industrial players for carrying out several marketing and promotional activities across the globe.
